Do you have a company, a product, a service?
If so, chances are you need PR.
Why? Public relations is the only form of marketing that offers you and your company the validation and credibility of being featured in the news and effectively reaches your target market.
Effective PR helps build your business, land you clients customers or patients, and establish your brand.
You know the ins and outs of your business, but chances are you don’t have press contacts, know how to create an effective pitch or how to get your story placed in the media.
So what should your next move be?
That’s where we come in.
Mora Communications is a pr firm that gives you a new perspective on your company’s PR and marketing needs. We help you see your business in a new light. For over twenty years, PR has been our job. We know how to pitch journalists, have the contacts, and know how to place stories in the media. Also, because we work with a range of clients, we have a large base of media contacts. The media looks to us for story ideas, which offers a built-in trust factor. The more media you’re pitched to, the greater your chances of success. Whether you’re looking for local, regional or national coverage (both traditional and online) we can launch an effective PR campaign for you and your company.
Through Media Training we also help you prepare for you interviews.
The success or failure of a media campaign can depend on how well you present yourself to the media. Do you know the three most important points that you want to make on a consistent basis? Can you state them in a sound bite? That’s all the time you may have. Will you get your information across even if the interviewer asks you the “wrong” questions? Are you comfortable speaking in anecdotes? Can you distinguish between your public and your peer communication styles? Do you have media presence or do you look like a “talking head”? What’s your current “market identity”? What would you like it to be? What if they switch the story on you right before the interview? When you answer a question, do you tell a great story, or do you disseminate information? How effective are you at instant damage control? How often do you use humor when you communicate? When you hear “Dr. Ruth”, what’s the first word that comes to mind? What’s the first word that comes to mind when we hear your name? What would you like it to be? These are all issues that are worked through in the Media Training sessions.
Controlling your message?
You communicate a powerful message just by the way you enter a room. Your walk, gestures, clothing, posture, voice, speech habits, tone, pitch, mannerisms, expression and eye contact are all telling a story. Media Training teaches you how to tell a powerful and compelling story.
Many professionals sit back politely and wait to be asked the “right” questions by the interviewer. This may never happen. It is not the interviewer’s job to gently guide you with questions that will explain your business and put you in a flattering light. During the media training sessions we work with you to polish your three most important points until you can get them across in three sound bites (a pithy or catchy phrase that succinctly illustrates your point). It’s not a joke to reduce your life’s work to a series of sound bites, it’s brilliant media. Media Training will help express your message succinctly dynamically and powerfully. You may only have 3-5 minutes in an interview. Through effective media training we prepare you to make the most of it.
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