How To Successfully Work With Your PR Firm in 2018

How To Successfully Work With Your PR Firm in 2018

An effective PR public relations campaign is a gradual building process. As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your...
How to Ace a TV Interview

How to Ace a TV Interview

Your PR efforts have worked and you’ve landed your first TV interview. Trouble is, this is a first.  You’ve never been interviewed before, nor have you had media training –  and your interview is tomorrow. Now as the interview time grows closer, your panic level...
PR’s #1 Secret

PR’s #1 Secret

What’s the number 1 rule to remember for your PR campaign to succeed? Don’t sell. PR is not about selling, it’s about story – telling When comes to pitching the media, the harder you sell, the quicker you’ll lose them.   From my...
How PR Can Establish Your Brand

How PR Can Establish Your Brand

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. Although there are several definitions, and there is some disagreement of what precisely a brand is, where most everyone agrees is that...