How your Website Can Maximize (or minimize) Your PR

How your Website Can Maximize (or minimize) Your PR

Whereas our primary focus is PR and media relations, a client’s website needs to be created in a way that it can maximize interest generated by media coverage. If not, some great opportunities can be lost. A successful public relations campaign combined with a savvy...
When is the Best Time for a Physician to Launch a PR Campaign?

When is the Best Time for a Physician to Launch a PR Campaign?

If you’re ready to launch a PR campaign about your practice, your specialty, or a new medical procedure the best time for you to launch your PR campaign is – now. If you’re set, have your stories in place and have things in place, there is no better time to...
PR & the Art of Effective Storytelling

PR & the Art of Effective Storytelling

Storytelling might not necessarily seem like the most effectual way to promote and market your art work. And yet, truth is, storytelling is the most effective form of marketing, particularly for an artist. The good news here is that your marketing need not be...