What Is Public Relations? (& Why You Need It)

What Is Public Relations? (& Why You Need It)

Bill Gates once said: “If I was down to my last dollar, I would spend it on public relations.” That’s a powerful sentence. So, what exactly is PR? Public relations is perhaps the most misunderstood field in the marketing lexicon.  Some think it’s about going to...
7 Tips For Increasing Your Press Coverage

7 Tips For Increasing Your Press Coverage

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign.  But those are only the...
Yes, You Do Have a Compelling PR Story

Yes, You Do Have a Compelling PR Story

There are those who think everything they do should be in the news. You know the type. Everything they think or say, should be captured for posterity.   And, while it is nice to have a healthy ego, a dose of reality can go a long way.  As a PR consultant, my job...
PR Strategies for Long Term Care & Assisted Living Facilities

PR Strategies for Long Term Care & Assisted Living Facilities

The new world of long-term care marketing has expanded the boundaries of where and from whom nursing facilities and assisted living facilities seek referrals. From the old days of working only with discharge planners and social workers at hospitals to the modern-day...
Defining Your PR Goals for your Brand Campaign

Defining Your PR Goals for your Brand Campaign

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Your overall business goals will dictate your PR approach....