Defining Your PR Goals for your Brand Campaign

Defining Your PR Goals for your Brand Campaign

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Your overall business goals will dictate your PR approach....
How to Successfully Pitch the Media (How to become a news story)

How to Successfully Pitch the Media (How to become a news story)

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. Keep it simple. Be specific.  Use a targeted approach.  Journalists usually work on deadlines and...
PR Tips for Finding the Right Story to Build Your Beauty Biz

PR Tips for Finding the Right Story to Build Your Beauty Biz

Perhaps no other industry benefits more from public relations than the beauty industry.  Innumerable outlets, both online and off, continually cover the latest beauty trends.  The media covers a myriad beauty-oriented stories, from the latest in makeup, hair care and...
How PR Can Supercharge Your Marketing

How PR Can Supercharge Your Marketing

There are a myriad of ways your press and media can be utilized.  It’s an integral part of the process and one that I can’t emphasize enough. Here’s a secret: even PR pros tend to slip up when it comes to properly utilizing the press and media...
PR Tips for Building Your OB/GYN Practice

PR Tips for Building Your OB/GYN Practice

Apart from your expertise and skill as a physician, what is the most important component to building your OB/GYN   practice? Many physicians would answer that question with an enthusiastic nod to their staff or to their patients and they would be right.  Without your...