The 7 Deadly (PR) Sins

The 7 Deadly (PR) Sins

PR is becoming more and more a necessity and less a marketing luxury. Many business owners make the mistake of thinking that public relations is not for them or that social media and online marketing are now enough to promote them and their company, or that it’s fine... read more
The Truth About Press Releases

The Truth About Press Releases

I’m going to let you in on a secret. PR companies primarily write press releases for their clients, not for the media. Clients want to know their PR firms are diligently working and seeing that their representatives are writing press releases assures them that... read more
The Inspiration of Richard Glatzer

The Inspiration of Richard Glatzer

Julianne Moore concluded her acceptance speech for best actress for her performance in the film “Still Alice” by thanking the filmmakers.   “And finally, to our filmmakers, Wash Westmoreland and Richard Glatzer, who had hoped to be here tonight but they can’t because... read more
How the Oscars and the Film Industry Parted Ways

How the Oscars and the Film Industry Parted Ways

I had planned to write something about the Oscars, but as it turned out, I only watched about ten minutes of the entire program. I had only seen one of the films up for best picture, so, to be frank, I simply wasn’t that interested. Turns out I wasn’t alone. This... read more
Sam Smith: Keeping the (Overnight) Pop Star Dream Alive

Sam Smith: Keeping the (Overnight) Pop Star Dream Alive

Love him or hate him, Sam Smith won the award for Best New Artist at the 2015 Grammy Awards, yet less than two years ago most people had never heard of him.   His debut album, In the Lonely Hour, was one of only two albums released in 2014 to go platinum, won four... read more
How to PR, Market & Launch Your Book

How to PR, Market & Launch Your Book

To start, keep in mind that marketing your book is different than marketing yourself as an author. A book can be an engine that helps pull the train, but the overall train is your image and brand as a writer. One of the problems I’ve had working with large publishing... read more
Dylan’s exclusive to AARP The Magazine?  Of Course

Dylan’s exclusive to AARP The Magazine? Of Course

During my years working as a rock journalist there were the ones that got away; those artists I was incredibly interesting in interviewing and came close to landing, but went away empty handed. I had an interview scheduled with David Bowie and received a call just as... read more
The Patriot’s: A Brand in Tatters & A PR Nightmare

The Patriot’s: A Brand in Tatters & A PR Nightmare

Instead of being in celebration mode for heading (once again) to the Super Bowl, the New England Patriots are living a PR nightmare. On Thursday Sen. Dean Heller (R-Nev.) said the National Football League should punish the New England Patriots for allegedly deflating... read more
5 Steps to Uncovering the Mystery of Marketing

5 Steps to Uncovering the Mystery of Marketing

Marketing can seem like an extremely mysterious and baffling prospect. We all know we need to do it, but that’s often were we stop. Considering all of the options can be daunting and that’s often enough to stop us cold. Knowing there is a need doesn’t necessarily... read more

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