What Is Public Relations? (& Why You Need It)

What Is Public Relations? (& Why You Need It)

Bill Gates once said: “If I was down to my last dollar, I would spend it on public relations.” That’s a powerful sentence. So, what exactly is PR? Public relations is perhaps the most misunderstood field in the marketing lexicon.  Some think it’s about going to...

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7 Tips For Increasing Your Press Coverage

7 Tips For Increasing Your Press Coverage

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. 

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Yes, You Do Have a Compelling PR Story

Yes, You Do Have a Compelling PR Story

Begin to look at yourself and your business from the outside. Pretend you are hiring yourself to promote you, your company, your business, product, or even yourself. View the situation objectively. How would you approach this assignment?  What steps would you take? What advice would you give? Would you use not being interesting enough as an excuse to stop moving forward?  I doubt it.  

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Defining Your PR Goals for your Brand Campaign

Defining Your PR Goals for your Brand Campaign

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Your overall business goals will dictate your PR approach....

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How to Successfully Pitch the Media (How to become a news story)

How to Successfully Pitch the Media (How to become a news story)

Journalists usually work on deadlines and have time limits. Chances are the more you send them, the less they’ll pay attention.  Develop a story, not a sales pitch. If you pitch journalists every detail of your business, you’re not going to get far. Going for width and not depth is a common – and costly – mistake.

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PR Tips for Building Your OB/GYN Practice

PR Tips for Building Your OB/GYN Practice

A recent survey shows that more than half–54% of Millennials look online before choosing a new physician.  What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio.  Prospective patients also look to popular health programs (such as Dr. Oz and The Doctors) and news outlets such as CNN, Time, the New York Times, Good Morning America, and The View.   Patients and potential patients view the media as a reputable unbias source of information and when you or your practice is featured in the media you establish yourself as the ‘go-to’ authority in your field.  That builds credibility and trust which go a long way to attracting new patients.

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Brainstorming Tips for Your Public Relations Campaign

Brainstorming Tips for Your Public Relations Campaign

No other form of marketing is like PR or media relations.  Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story.  It's not an ad or a commercial – It’s a bona-fide news story. ...

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PR for Psychotherapists

PR for Psychotherapists

Building and growing your practice is vital and psychotherapists are taught that referrals are key to growing a thriving practice. And, although they definitely are, let's take a look at what other tools can help build a flourishing practice. Advertising can be...

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A Farewell to Petty

A Farewell to Petty

It was 1977 and I had just started to seriously work as a rock journalist.  It was a bit of a strange time in the rock world.  It was the year “Saturday Night Fever” and disco exploded, changing the culture forever. The music scene was basically owned by the Bee Gees,...

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PR for Establishing Your Addiction Specialist Practice

PR for Establishing Your Addiction Specialist Practice

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone.

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