Love & Mercy: The Heart and Soul of Rock & Roll

Love & Mercy: The Heart and Soul of Rock & Roll

Paul McCartney once called “God Only Knows” “The greatest song ever written.” Others have echoed that sentiment: Pharrell, Elton John, Lorde and more sing ‘God Only Knows. My wife and I have always been Beach Boy fans. Before the two of... read more
The 8 Must-know PR Secrets

The 8 Must-know PR Secrets

To start, no form of marketing reaches your target market and adds to your credibility, validation or trust factor like PR. That said, what are the real secrets of launching an effective PR campaign? The main secrets that people generally ignore are: 1) PR is a... read more
Does a Social Media Campaign = A PR Campaign?

Does a Social Media Campaign = A PR Campaign?

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. They want a story, a narrative, something compelling that is going to grab the attention of their readers or... read more
Wham! In China: One of Rock & Rolls biggest PR Coups

Wham! In China: One of Rock & Rolls biggest PR Coups

Wake me up before you go go, ‘Cause I’m not planning on going solo Wake me up before you go go Take me dancing tonight Yep, that’s Wham! and 30 years ago, they were making rock and roll PR history. They were the first rock & roll band to play in China?... read more
The 7 Deadly (PR) Sins

The 7 Deadly (PR) Sins

PR is becoming more and more a necessity and less a marketing luxury. Many business owners make the mistake of thinking that public relations is not for them or that social media and online marketing are now enough to promote them and their company, or that it’s fine... read more
The Truth About Press Releases

The Truth About Press Releases

I’m going to let you in on a secret. PR companies primarily write press releases for their clients, not for the media. Clients want to know their PR firms are diligently working and seeing that their representatives are writing press releases assures them that... read more
The Inspiration of Richard Glatzer

The Inspiration of Richard Glatzer

Julianne Moore concluded her acceptance speech for best actress for her performance in the film “Still Alice” by thanking the filmmakers.   “And finally, to our filmmakers, Wash Westmoreland and Richard Glatzer, who had hoped to be here tonight but they can’t because... read more
How the Oscars and the Film Industry Parted Ways

How the Oscars and the Film Industry Parted Ways

I had planned to write something about the Oscars, but as it turned out, I only watched about ten minutes of the entire program. I had only seen one of the films up for best picture, so, to be frank, I simply wasn’t that interested. Turns out I wasn’t alone. This... read more
Sam Smith: Keeping the (Overnight) Pop Star Dream Alive

Sam Smith: Keeping the (Overnight) Pop Star Dream Alive

Love him or hate him, Sam Smith won the award for Best New Artist at the 2015 Grammy Awards, yet less than two years ago most people had never heard of him.   His debut album, In the Lonely Hour, was one of only two albums released in 2014 to go platinum, won four... read more
How to PR, Market & Launch Your Book

How to PR, Market & Launch Your Book

To start, keep in mind that marketing your book is different than marketing yourself as an author. A book can be an engine that helps pull the train, but the overall train is your image and brand as a writer. One of the problems I’ve had working with large publishing... read more
Dylan’s exclusive to AARP The Magazine?  Of Course

Dylan’s exclusive to AARP The Magazine? Of Course

During my years working as a rock journalist there were the ones that got away; those artists I was incredibly interesting in interviewing and came close to landing, but went away empty handed. I had an interview scheduled with David Bowie and received a call just as... read more

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