How to Ace a TV Interview

How to Ace a TV Interview

Your PR efforts have worked and you’ve landed your first TV interview. Trouble is, this is a first.  You’ve never been interviewed before, nor have you had media training -  and your interview is tomorrow. Now as the interview time grows closer, your panic level...

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PR’s #1 Secret

PR’s #1 Secret

What's the number 1 rule to remember for your PR campaign to succeed? Don't sell. PR is not about selling, it's about story - telling When comes to pitching the media, the harder you sell, the quicker you'll lose them.   From my experience working as a magazine...

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How PR Can Establish Your Brand

How PR Can Establish Your Brand

Although there are several definitions, and there is some disagreement of what precisely a brand is, where most everyone agrees is that establishing a strong brand is essential for a successful business, practice or venture.  

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What Is Public Relations? (& Why You Need It)

What Is Public Relations? (& Why You Need It)

Bill Gates once said: “If I was down to my last dollar, I would spend it on public relations.” That’s a powerful sentence. So, what exactly is PR? Public relations is perhaps the most misunderstood field in the marketing lexicon.  Some think it’s about going to...

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7 Tips For Increasing Your Press Coverage

7 Tips For Increasing Your Press Coverage

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. 

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Yes, You Do Have a Compelling PR Story

Yes, You Do Have a Compelling PR Story

Begin to look at yourself and your business from the outside. Pretend you are hiring yourself to promote you, your company, your business, product, or even yourself. View the situation objectively. How would you approach this assignment?  What steps would you take? What advice would you give? Would you use not being interesting enough as an excuse to stop moving forward?  I doubt it.  

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Defining Your PR Goals for your Brand Campaign

Defining Your PR Goals for your Brand Campaign

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Your overall business goals will dictate your PR approach....

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How to Successfully Pitch the Media (How to become a news story)

How to Successfully Pitch the Media (How to become a news story)

Journalists usually work on deadlines and have time limits. Chances are the more you send them, the less they’ll pay attention.  Develop a story, not a sales pitch. If you pitch journalists every detail of your business, you’re not going to get far. Going for width and not depth is a common – and costly – mistake.

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PR Tips for Building Your OB/GYN Practice

PR Tips for Building Your OB/GYN Practice

A recent survey shows that more than half–54% of Millennials look online before choosing a new physician.  What they find online are often links to traditional media stories, i.e. features or interviews on TV, magazines, newspapers and radio.  Prospective patients also look to popular health programs (such as Dr. Oz and The Doctors) and news outlets such as CNN, Time, the New York Times, Good Morning America, and The View.   Patients and potential patients view the media as a reputable unbias source of information and when you or your practice is featured in the media you establish yourself as the ‘go-to’ authority in your field.  That builds credibility and trust which go a long way to attracting new patients.

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Brainstorming Tips for Your Public Relations Campaign

Brainstorming Tips for Your Public Relations Campaign

No other form of marketing is like PR or media relations.  Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story.  It's not an ad or a commercial – It’s a bona-fide news story. ...

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