The Brainstorming Approach to Launching Your PR Campaign

The Brainstorming Approach to Launching Your PR Campaign

When pitching your film to the media remember – You are not selling! The media does not want to be sold, they have no interest in being sold, what they want are stories. Every single day journalists are looking for stories for their magazines, newspapers, TV segments,... read more
I Can’t Use National Media

I Can’t Use National Media

Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you’re national news and you’re in a position to garner local news.

read more
The Trump Nonstop PR Effect & Why He’s the Most Important Candidate in the GOP Presidential Race

The Trump Nonstop PR Effect & Why He’s the Most Important Candidate in the GOP Presidential Race

The initial GOP debate is days away. A new NBC News/ Wall Street Journal poll has Donald Trump as the first choice with 19 percent of GOP primary voters, while Scott Walker has 15, Jeb Bush 14 Ben Carson 10. A year ago, I doubt anyone would have put their money on Trump being in the lead going into the first debate, but Trump is not your run-of-the-mil Republican candidate. No one in the field understands how to grab media attention like he does.

read more
The 8 Must-know PR Secrets

The 8 Must-know PR Secrets

To start, no form of marketing reaches your target market and adds to your credibility, validation or trust factor like PR. That said, what are the real secrets of launching an effective PR campaign? The main secrets that people generally ignore are: 1) PR is a... read more
Does a Social Media Campaign = A PR Campaign?

Does a Social Media Campaign = A PR Campaign?

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. They want a story, a narrative, something compelling that is going to grab the attention of their readers or... read more
The 7 Deadly (PR) Sins

The 7 Deadly (PR) Sins

PR is becoming more and more a necessity and less a marketing luxury. Many business owners make the mistake of thinking that public relations is not for them or that social media and online marketing are now enough to promote them and their company, or that it’s fine... read more
The Truth About Press Releases

The Truth About Press Releases

I’m going to let you in on a secret. PR companies primarily write press releases for their clients, not for the media. Clients want to know their PR firms are diligently working and seeing that their representatives are writing press releases assures them that... read more
The Inspiration of Richard Glatzer

The Inspiration of Richard Glatzer

Julianne Moore concluded her acceptance speech for best actress for her performance in the film “Still Alice” by thanking the filmmakers.   “And finally, to our filmmakers, Wash Westmoreland and Richard Glatzer, who had hoped to be here tonight but they can’t because... read more

Mora Agency PR Blog & News

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 247 other subscribers

Follow Top Story PR

Find us on Facebook