The PR Pillow Illustration

The PR Pillow Illustration

A friend of mine bought a new pillow. That he bought a new pillow isn’t all that interesting But why he bought the pillow is He was watching a TV news show and for some reason the pundits started talking about sleep, which led the conversation to a particular brand of...

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PR Secrets for Independent Films

PR Secrets for Independent Films

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Why is that news? Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films...

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Welcome to the Party of Trump

Welcome to the Party of Trump

It’s not that Trump is a political genius, but that his form of PR intersects with our current cultural zeitgeist of reality TV and gleeful watching of train wrecks (metaphorically speaking) on social media.  The litany of political faux pas he’s made along the...

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The Brainstorming Approach to Launching Your PR Campaign

The Brainstorming Approach to Launching Your PR Campaign

When pitching your film to the media remember – You are not selling! The media does not want to be sold, they have no interest in being sold, what they want are stories. Every single day journalists are looking for stories for their magazines, newspapers, TV segments,...

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I Can’t Use National Media

I Can’t Use National Media

Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you’re national news and you’re in a position to garner local news.

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The Trump Nonstop PR Effect & Why He’s the Most Important Candidate in the GOP Presidential Race

The Trump Nonstop PR Effect & Why He’s the Most Important Candidate in the GOP Presidential Race

The initial GOP debate is days away. A new NBC News/ Wall Street Journal poll has Donald Trump as the first choice with 19 percent of GOP primary voters, while Scott Walker has 15, Jeb Bush 14 Ben Carson 10. A year ago, I doubt anyone would have put their money on Trump being in the lead going into the first debate, but Trump is not your run-of-the-mil Republican candidate. No one in the field understands how to grab media attention like he does.

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The 8 Must-know PR Secrets

The 8 Must-know PR Secrets

To start, no form of marketing reaches your target market and adds to your credibility, validation or trust factor like PR. That said, what are the real secrets of launching an effective PR campaign? The main secrets that people generally ignore are: 1) PR is a...

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Does a Social Media Campaign = A PR Campaign?

Does a Social Media Campaign = A PR Campaign?

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. They want a story, a narrative, something compelling that is going to grab the attention of their readers or...

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The 7 Deadly (PR) Sins

The 7 Deadly (PR) Sins

PR is becoming more and more a necessity and less a marketing luxury. Many business owners make the mistake of thinking that public relations is not for them or that social media and online marketing are now enough to promote them and their company, or that it’s fine...

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