PR for Psychotherapists

PR for Psychotherapists

Building and growing your practice is vital and psychotherapists are taught that referrals are key to growing a thriving practice. And, although they definitely are, let's take a look at what other tools can help build a flourishing practice. Advertising can be...

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A Farewell to Petty

A Farewell to Petty

It was 1977 and I had just started to seriously work as a rock journalist.  It was a bit of a strange time in the rock world.  It was the year “Saturday Night Fever” and disco exploded, changing the culture forever. The music scene was basically owned by the Bee Gees,...

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PR for Establishing Your Addiction Specialist Practice

PR for Establishing Your Addiction Specialist Practice

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone.

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When Should I launch a PR Campaign?

When Should I launch a PR Campaign?

Let’s start with a more basic question, should you launch a public relations campaign? Yes! That was easy. But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post...

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The PR Pillow Illustration

The PR Pillow Illustration

A friend of mine bought a new pillow. That he bought a new pillow isn’t all that interesting But why he bought the pillow is He was watching a TV news show and for some reason the pundits started talking about sleep, which led the conversation to a particular brand of...

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Welcome to the Party of Trump

Welcome to the Party of Trump

It's not that Trump is a political genius, but that his form of PR intersects with our current cultural zeitgeist of reality TV and gleeful watching of train wrecks (metaphorically speaking) on social media.  The litany of political faux pas he’s made along the line,...

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The Brainstorming Approach to Launching Your PR Campaign

The Brainstorming Approach to Launching Your PR Campaign

When pitching your film to the media remember – You are not selling! The media does not want to be sold, they have no interest in being sold, what they want are stories. Every single day journalists are looking for stories for their magazines, newspapers, TV segments,...

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I Can’t Use National Media

I Can’t Use National Media

Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you’re national news and you’re in a position to garner local news.

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