The 7 Deadly (PR) Sins

The 7 Deadly (PR) Sins

PR is becoming more and more a necessity and less a marketing luxury. Many business owners make the mistake of thinking that public relations is not for them or that social media and online marketing are now enough to promote them and their company, or that it’s fine...

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The Truth About Press Releases

The Truth About Press Releases

I’m going to let you in on a secret. PR companies primarily write press releases for their clients, not for the media. Clients want to know their PR firms are diligently working and seeing that their representatives are writing press releases assures them that...

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The Inspiration of Richard Glatzer

Julianne Moore concluded her acceptance speech for best actress for her performance in the film “Still Alice” by thanking the filmmakers.   “And finally, to our filmmakers, Wash Westmoreland and Richard Glatzer, who had hoped to be here tonight but they can’t because...

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How the Oscars and the Film Industry Parted Ways

I had planned to write something about the Oscars, but as it turned out, I only watched about ten minutes of the entire program. I had only seen one of the films up for best picture, so, to be frank, I simply wasn’t that interested. Turns out I wasn’t alone. This...

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The Patriot’s: A Brand in Tatters & A PR Nightmare

Instead of being in celebration mode for heading (once again) to the Super Bowl, the New England Patriots are living a PR nightmare. On Thursday Sen. Dean Heller (R-Nev.) said the National Football League should punish the New England Patriots for allegedly deflating...

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5 Steps to Uncovering the Mystery of Marketing

5 Steps to Uncovering the Mystery of Marketing

Marketing can seem like an extremely mysterious and baffling prospect. We all know we need to do it, but that’s often were we stop. Considering all of the options can be daunting and that’s often enough to stop us cold. Knowing there is a need doesn’t necessarily...

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How to Promote Yourself without Looking Like a Jerk

How to Promote Yourself without Looking Like a Jerk

You want to promote yourself, right? But you don’t want to do it in such a way that you come off looking like a jerk. I think that’s a good idea. But, it’s not always that easy. There’s definitely a fine line between sharing accomplishments and bragging. There is so...

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5 Tips to Maximizing Your Content Marketing

5 Tips to Maximizing Your Content Marketing

The definition of PR is expanding. It is broadening. Whereas in the past a print article was something you could physically share with a handful of others, it now goes from being an article to being content that you can share with others via multiple platforms. You...

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The Interview: Hacking, Censorship and A PR Conundrum

One overriding lesson in the swift moving saga of The Interview is that every email, text and internet search is basically open for public consumption. There are no private emails, no matter how foreboding the confidentiality message at the bottom of the page. This...

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How to Successfully Work with Your PR Firm

How to Successfully Work with Your PR Firm

Perhaps the most difficult concept for clients to fully understand is that although PR can be the most effective and powerful form of marketing, it is a gradual, cumulative process. An effective public relations campaign offers validation, credibility, and reaches...

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