Spin to Win

The Essential P.R. Guide For Business & Career Success
by Anthony Mora

“Spin to Win” puts the power of the information age in your hands. Using the techniques outlined in the book, you’ll no longer simply watch the news – YOU’LL BE THE NEWS.
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“Spin to Win” gives you insider media tips to successfully utilize the most powerful form of marketing available. How can you place your story in the local and national media? What do editors and producers look for? How do you effectively pitch stories to the media? “Spin to Win” answers those questions and more.

Secrets from Top Journalists: Featuring interviews with top journalists from such media as USA Today, U.S. News & World Report, The BBC, Entrepreneur, The View, Readers Digest, and Self, “Spin to Win” teaches you the insider secrets of how to place yourself, your business, or your product in top national and regional media. “Spin to Win” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.

A former journalist and magazine editor, Anthony Mora is the President and CEO of Anthony Mora Communications, Inc. As a media and public relations expert, Anthony has been featured in USA Today, The New York Times, Newsweek, The Los Angeles Times, as well as on CNN, FOX News, MSNBC, and other media. “Spin to Win” is his third book.