How to Ace a TV Interview

How to Ace a TV Interview

Your PR efforts have worked and you’ve landed your first TV interview. Trouble is, this is a first.  You’ve never been interviewed before, nor have you had media training –  and your interview is tomorrow. Now as the interview time grows closer, your panic level...
PR’s #1 Secret

PR’s #1 Secret

What’s the number 1 rule to remember for your PR campaign to succeed? Don’t sell. PR is not about selling, it’s about story – telling When comes to pitching the media, the harder you sell, the quicker you’ll lose them.   From my...
How PR Can Establish Your Brand

How PR Can Establish Your Brand

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. Although there are several definitions, and there is some disagreement of what precisely a brand is, where most everyone agrees is that...
What Is Public Relations? (& Why You Need It)

What Is Public Relations? (& Why You Need It)

Bill Gates once said: “If I was down to my last dollar, I would spend it on public relations.” That’s a powerful sentence. So, what exactly is PR? Public relations is perhaps the most misunderstood field in the marketing lexicon.  Some think it’s about going to...
7 Tips For Increasing Your Press Coverage

7 Tips For Increasing Your Press Coverage

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign.  But those are only the...
Yes, You Do Have a Compelling PR Story

Yes, You Do Have a Compelling PR Story

There are those who think everything they do should be in the news. You know the type. Everything they think or say, should be captured for posterity.   And, while it is nice to have a healthy ego, a dose of reality can go a long way.  As a PR consultant, my job...