Brainstorming Tips for Your Public Relations Campaign

Brainstorming Tips for Your Public Relations Campaign

No other form of marketing is like PR or media relations.  Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story.  It’s not an ad or a commercial – It’s a bona-fide news...
A PR Approach to Building Your Law Practice

A PR Approach to Building Your Law Practice

For the attorney looking to raise his or her profile, there is no better option than PR. Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall...
‎How Do You Create the Perfect PR Story?  Add Love

‎How Do You Create the Perfect PR Story? Add Love

Want to know how to land your company media coverage in the Chicago Tribune, NPR, Bloomberg News, USA Today, CNBC, the Washington Post, the New York Post and several other local and national media outlets? Here’s the secret. Put LOVE in your ingredient list.  Rolled...
PR for Psychotherapists

PR for Psychotherapists

Building and growing your practice is vital and psychotherapists are taught that referrals are key to growing a thriving practice. And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. Advertising can be...
A Farewell to Petty

A Farewell to Petty

It was 1977 and I had just started to seriously work as a rock journalist.  It was a bit of a strange time in the rock world.  It was the year “Saturday Night Fever” and disco exploded, changing the culture forever. The music scene was basically owned by the Bee Gees,...
PR for Establishing Your Addiction Specialist Practice

PR for Establishing Your Addiction Specialist Practice

As numerous physicians have discovered, obtaining your degree and establishing a practice is not enough to drive new patients to your door and develop a successful thriving practice. For Addiction Specialists, having your voice heard and taking the time to...