When Should I launch a PR Campaign?

When Should I launch a PR Campaign?

Let’s start with a more basic question, should you launch a public relations campaign? Yes! That was easy. But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post...
The PR Pillow Illustration

The PR Pillow Illustration

A friend of mine bought a new pillow. That he bought a new pillow isn’t all that interesting But why he bought the pillow is He was watching a TV news show and for some reason the pundits started talking about sleep, which led the conversation to a particular brand of...
Welcome to the Party of Trump

Welcome to the Party of Trump

It’s not that Trump is a political genius, but that his form of PR intersects with our current cultural zeitgeist of reality TV and gleeful watching of train wrecks (metaphorically speaking) on social media.  The litany of political faux pas he’s made along the...
How your Website Can Maximize (or minimize) Your PR

How your Website Can Maximize (or minimize) Your PR

Whereas our primary focus is PR and media relations, a client’s website needs to be created in a way that it can maximize interest generated by media coverage. If not, some great opportunities can be lost. A successful public relations campaign combined with a savvy...