How to Successfully Pitch the Media (How to become a news story)

How to Successfully Pitch the Media (How to become a news story)

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. Keep it simple. Be specific.  Use a targeted approach.  Journalists usually work on deadlines and...
PR Tips for Finding the Right Story to Build Your Beauty Biz

PR Tips for Finding the Right Story to Build Your Beauty Biz

Perhaps no other industry benefits more from public relations than the beauty industry.  Innumerable outlets, both online and off, continually cover the latest beauty trends.  The media covers a myriad beauty-oriented stories, from the latest in makeup, hair care and...
How PR Can Supercharge Your Marketing

How PR Can Supercharge Your Marketing

There are a myriad of ways your press and media can be utilized.  It’s an integral part of the process and one that I can’t emphasize enough. Here’s a secret: even PR pros tend to slip up when it comes to properly utilizing the press and media...
PR Tips for Building Your OB/GYN Practice

PR Tips for Building Your OB/GYN Practice

Apart from your expertise and skill as a physician, what is the most important component to building your OB/GYN   practice? Many physicians would answer that question with an enthusiastic nod to their staff or to their patients and they would be right.  Without your...
Brainstorming Tips for Your Public Relations Campaign

Brainstorming Tips for Your Public Relations Campaign

No other form of marketing is like PR or media relations.  Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story.  It’s not an ad or a commercial – It’s a bona-fide news...
A PR Approach to Building Your Law Practice

A PR Approach to Building Your Law Practice

For the attorney looking to raise his or her profile, there is no better option than PR. Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall...