When is the Best Time for a Physician to Launch a PR Campaign?

When is the Best Time for a Physician to Launch a PR Campaign?

If you’re ready to launch a PR campaign about your practice, your specialty, or a new medical procedure the best time for you to launch your PR campaign is – now. If you’re set, have your stories in place and have things in place, there is no better time to...
The Brainstorming Approach to Launching Your PR Campaign

The Brainstorming Approach to Launching Your PR Campaign

When pitching your film to the media remember – You are not selling! The media does not want to be sold, they have no interest in being sold, what they want are stories. Every single day journalists are looking for stories for their magazines, newspapers, TV segments,...
I Can’t Use National Media

I Can’t Use National Media

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s...
The Public Relations Grand Slam

The Public Relations Grand Slam

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one...