PR & the Art of Effective Storytelling

PR & the Art of Effective Storytelling

Storytelling might not necessarily seem like the most effectual way to promote and market your art work. And yet, truth is, storytelling is the most effective form of marketing, particularly for an artist. The good news here is that your marketing need not be...

The Taylor Swift, Frank Zappa Branding Sensation

The word “brand” derives from the Old Norse “brandr” meaning “to burn.” – Sellers and producers would burn their mark onto their products. According to Wikipedia, the oldest generic brand, in continuous use in India since the Vedic...
PR for Filmmakers Workshop, part of the AOF Film Festival

PR for Filmmakers Workshop, part of the AOF Film Festival

Calling all Filmmakers:  On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival.  Is this important? It is if you’re a filmmaker. Why? Because, you want your...
A Subtler PR Approach to Newsjacking

A Subtler PR Approach to Newsjacking

In my last PR blog, I reviewed how companies and individuals are jumping on breaking news stories via social media as a way to interject their brands into the news. That can work, but it can also be a very tricky approach and one which can backfire in a number of...