Case Studies

The J. Sisters:  One of Manhattan’s top beauty salons, had already established a presence when we began our media campaign. Our purpose was to amplify and enhance the media coverage and to garner coverage for their new product lines. We focused on the women’s markets and mainstream consumer-oriented media landing coverage for the salon and the product line in Time, Allure, People, Marie Claire, New York Magazine, and a wide range of other media outlets.

The Charles Winston Collections:  Charles Winston introduced a high quality line of fine jewelry in affordable price points. Our public relations campaign’s objectives were to help position and brand the line in the marketplace through national and regional media coverage. We garnered placements in a number of national and regional outlets including Oprah and InStyle.

Stella Henry: Stella was the owner/operator of Vista del Sol, a health care center that focuses on long term care and assisted living, had never worked with a public relations firm. Her objective was to gain exposure for her facility and establish herself as an expert in her field. With a series of campaign and media strategies, we were able to place stories on Stella Henry and Vista del Soul in hundreds of media outlets including Time, the New York Times, the Los Angeles Times, ABC News, NPR, the Discovery Channel, and a host of other media outlets. Her national media exposure helped to secure a book contract with HarperCollins for her book, Difficult Choices, Compassionate Solutions.

Solomon, Saltsman and Jamieson: SS&J is a law firm based in Playa del Rey, California. The partners also host Legal Help Live, a weekly call-in TV show, produced by City TV in Santa Monica. We handle the public relations for the show as well as serve as associate producers. Our purpose is two-fold to garner media coverage for the Legal Help Live, TV program and to obtain press coverage for the firm and its work, focusing primarily in the Southern California media. Our campaigns have landed coverage in such media outlets as Associated Press, KCBS TV, KTLA TV, KABC TV, KCAL TV, the Los Angeles Times, the Daily Breeze, and a host of other media outlets.

Beijo Bags: Beijo Bags is a high fashion handbag line sold exclusively through home parties. The founder, Susan Handley is very passionate about helping mothers both care for their children and have a career, and hosting Beijo Home Parties allowed them to do so. The campaigns were geared towards focusing on the uniqueness of the line and presenting Susan as a successful entrepreneur. We generated feature articles on Susan in such publications as Entrepreneur and Working Mother Magazine . The handbags were featured on the Tyra Banks Show and a wide range of other regional and national media outlets.

Dr. Janet Zand and McZand Herbal Products:  The focus was on establishing Dr. Zand as an expert in the field of complementary and alternative health care and to build the McZand herbal brand.  The media included the Los Angeles Times (front page story), Allure, Vogue, Health, Prevention,

Dr. Lori Hansen:  The focus was on establishing her practice and to establish her as an expert in her field.  The media included a featured segment on ABC’s 20/20; she was also featured in Vanity Fair, the Today Show and various other TV, magazine and newspaper features.

The Abi Fashion Collection:  The focus was on establishing Abi as a quality fashion designer and to highlight her designs.  The media included InStyle, People, Lucky, In Hollywood, US Weekly and various other media outlets

Bigfoot Entertainment: (Film Production Company) Dallas Morning News, Phoenix New Times, MO Magazine, Film Fanaddict Magazine, In Hollywood Magazine, News Blaze Newspaper, the Pioneer Press

Rachel Tribble:  The focus was on establishing Rachel as a fine artist and to spotlight her work and style.  The media included, Elle Décor,  Orlando Sentinel, Palm Beach Design  Home Décor Vive Magazine.  The media helped secure a working relationship with Disney.

Backbeat (Feature Film/ Gramercy Pictures): The focus was to land media coverage on the film which focused on the early days of the Beatles.  The media included the Los Angeles Times, the New York Times, Rolling Stone, Premiere and other media outlets.